BOHEE offers office wear and premium bespoke designs, with an ambition to redefine female fashion.
(INTRO)
BOHEE approached Layơ Lab to elevate its brand identity as it expands into new markets and launches additional product lines. The rebranding aims to create a cohesive and recognizable image across all platforms, addressing social media inconsistencies and improving customer engagement. BOHEE seeks to refine its storytelling, focusing on premium collections and enhancing customer service to build loyalty and emotional connections.
• Purpose and Vision • Positioning Statement • Audience Personas • Core Values & Behaviors
(STRATEGY)
Layơ Lab’s “Redefine Beauties’ Confidence” concept focuses on authentic expressions of beauty and individuality.
Through clear messaging and captivating visuals, we emphasize how BOHEE’s fashion enhances a woman’s natural beauty. The brand’s essence is modern, feminine, and powerful, blending contemporary femininity with traditional Asian elegance, showcasing elegance, quality craftsmanship, and sophistication. We aim to position BOHEE as a high-class fashion brand, appealing to confident women who embrace both modernity and tradition.
(visual)
