An intersection of sustainable architecture, interior design, and strategic branding by Layơ Lab
(CHALLENGES) Hopen.Co struggles to convey its unique blend of creativity and structure through branding. Its current identity feels fragmented, lacking emotional connection and consistency across touchpoints, limiting customers’ engagement. Hopen.Co needs a clear, cohesive identity that conveys creativity, sustainability, and emotional connection.
• Brand Strategy • Core Identity • Visual Identity • Social Media
Develop a unified brand identity that bridges structure and emotion, conveying Hopen.Co’s core values of innovation, sustainability, and creativity through a consistent and resonant visual language.
(BIG IDEA) The brand identity fuses architectural logic with sustainability, using structures, scaffolding, and spatial depth to express Hopen.Co’s systematic mindset. Blending digital precision and natural warmth, it balances innovation with human values creating a flexible, functional, and emotionally engaging identity that reflects the brand’s creative spirit and vision. Through a solution that blends structure and emotion, Hopen.Co tells its story with balance and clarity, where every design element mirrors the brand’s mission to build thoughtful, sustainable, and human-centered spaces.
Hopen.Co’s identity system is grounded in architectural logic, using strokeline graphics and a column grid inspired by scaffolding.
(IDENTITY) Visual elements like grids appear subtly on items such as envelopes and bags, hinting at structural integrity. The logotype uses Hopen Sans with a 3D “H” logomark to reflect architectural structure. This minimal yet strong design ensures brand recall and adapts flexibly across formats. The bold green-black-gray palette combines nature and technology (green) with the strength of construction materials (black & gray), reinforcing a modern, human-centric identity.
(Key features)
• Bold Natural Color Scheme • Strokeline Scaffolding Grid Graphics • Architectural Layout & Bottom-Up Visual Flow • Precise, Left-Aligned Typography
Hopen.Co’s social media operates like an architectural system. Each post and content series follows a clear, connected flow both visually and conceptually ensuring consistency and reinforcing a strong, professional brand presence.
(APPROACH) The brand’s digital presence is shaped through curated, purposeful content from project showcases to sustainable design insights. Visuals stay aligned with the identity system, balancing technical authority with a warm, human-centric voice. Grid lines, spacing, and architectural elements are integrated into layouts, creating a clean, structured visual experience. Each post feels like part of a cohesive digital environment, echoing the brand’s architectural mindset.
What stood out most was their process—thorough, thoughtful, and collaborative. Layơ translated our vision into a design language that feels both industrial and inspiring, modern yet deeply rooted in purpose. Every element, from the logotype to the grid layout, embodied our ethos of progress through structure.
Hopen Sans is an exclusive typeface designed to reflect Hopen.Co’s architectural spirit. Drawing from elements like building height, structural layering, and living spaces, each character carries the essence of construction and spatial logic.
(TYPEFACE) The condensed style evokes high-rise buildings and community density. Square-shaped counters mimic door layers, while carefully crafted inktraps add a touch of precision—echoing the brand’s thoughtful, responsible approach to design and construction. Prioritizing function over ornamentation, Hopen Sans ensures legibility and clarity in all layouts. Its minimal yet striking form strengthens brand recognition while conveying an elegant, professional tone.
Strokeline grids and vertical bars create a strong architectural feel, echoing construction elements and structural clarity. Rendered visuals and green gradients reinforce unity, modernity, and the brand’s connection to sustainable design.
(FEATURE) Strokeline graphics and a strong column grid evoke scaffolding and reinforcement, reinforcing the brand’s connection to structure and sustainability. These visual elements extend across applications like envelopes and bags, shaping a cohesive architectural identity. Typography follows a clean left-to-right flow with vertical bars (|) to suggest layered structure. Rendered architectural images appear in balanced layouts, set against green gradients that echo the brand’s modern, nature-inspired palette.
