An editorial platform that was created to celebrate the refined lifestyle and craftsmanship spirit behind the world of luxury.
(CHALLENGES) The challenge was to tell a fuller story of luxury that true luxury is not just a choice, but a way of living. Layơ Lab’s goal was to create more than a brand magazine: a publishing system that positions Tam Sơn as a leading curator of culture and lifestyle. For Tam Sơn, luxury is not about possession, but about curation. Each object becomes a piece in the art of refined living. Under Layơ Lab’s direction, Tam Sơn Journal transcends marketing. It guides readers to cultivate taste, mindfulness, and a distinct sense of self through thoughtful choices and appreciation. Editorial
• Editorial Concept & Content Architecture • Visual Direction & Identity System • Pagination Strategy & Layout Design • Prepress Coordination & Production Support
To convey the spirit of preservation, heritage, and the curation of values in everyday life, Layơ Lab developed a visual system that emphasizes three core qualities: timelessness, artistry, and freedom beyond traditional boundaries.
(DESIGN) We created a Conceptual Collage system where images, textures, and typography layer meaning with fluid composition. Photography acts as a visual essay, while generous white space shapes rhythm and emotion. A refined mix of serif and sans-serif typefaces reflects Tam Sơn’s balance of heritage and modernity. Harmonious contrast guides the eye and mirrors the calm, deliberate pace of an editorial exhibition. Each spread feels calm yet dynamic, a quiet editorial journey mirroring Tam Sơn’s thoughtful lifestyle. Tam Sơn Journal invites readers to slow down, reconnect with beauty, and rediscover mindful luxury amid today’s fast-paced digital world.
• Purpose and Vision • Positioning Statement • Audience Personas • Core Values & Behaviors
The entire layout is built on a six-column modular grid, designed to provide structure without rigidity. The grid system serves as both framework and playground, ensuring harmony between visual hierarchy and narrative flow.
(PRINCIPLES) Every element in Tam Sơn Journal follows a precise column grid that guides the reader’s eye through subtle rhythm and balance. Strong indents and flexible layouts make navigation intuitive while adapting to each story’s flow. Generous margins and white space invite reflection, transforming reading into a sensory pause. The balance between minimalist essays and immersive visuals mirrors Tam Sơn’s dual nature — intellectual yet sensual, classic yet modern. Furthermore, the sidebar is designed to be flexible and expandable, optimizing layout space while adding a subtle touch of creativity to the overall design.
(Key features)
• Strong Indentation & Precise Alignment • Flexible, Layered Content Structure • Rhythmic Use of White Space • Flexible & Expandable Sidebar
