Minimal, modern website honoring Vietnamese craft through interactive storytelling and sustainable design focus.
(INTRO)
Phùng Ân Artisan specializes in high-quality homeware and comprehensive gift solutions, from design to production. Inspired by Vietnamese nature and culture, PAA blends modern aesthetics with traditional handicrafts to create refined, creative, and sustainable products. The primary goal for PAA’s website is to showcase their unique artisan collections and product features effectively. The site will emphasize the brand’s message and identity, offering an interactive space to appreciate the works of Vietnamese artisans. The user interface focuses on simplicity and modernity, highlighting the craft products to preserve and celebrate Vietnamese handicrafts, creating a digital journey of brand exploration. 12
• Purpose and Vision • Positioning Statement • Audience Personassss • Core Values & Behaviors
(STRATEGY)
PAA’s website combines structure and artistry to deliver a seamless, immersive craft-centered digital experience.
The PAA website is meticulously designed to preserve the brand’s core identity elements, including its logo, color palette, and typefaces. It utilizes a standard 12-column grid system to effectively manage extensive textual content, enhancing readability and editorial possibilities. Stunning image sliders feature beautiful collection photos on hero images and throughout the site, drawing visitors in. Interactive hover effects, designed with a striking contrast of regular and italic font styles, highlight different product categories, making navigation engaging and intuitive. The black and white base colors create a minimalist backdrop that accentuates the vibrant handicraft collections, giving the website the feel of an online contemporary art museum and serving as an archive of Vietnamese artisan heritages.
(visual)
