Elegant French reed diffusers blending classic scents and modern style for luxurious, nostalgic, and versatile living.
(INTRO)
The idea of a “gift of fragrance” also emphasizes the human-centric aspect and the brand’s dedication to its customers. LJDS meticulously crafts each scent for your home, infused with love and a spirit of exploration. Furthermore, fragrance is not only a source of pleasure but also a form of art. Therefore, this gift is valuable due to the heritage and artistry embodied in every drop of scent.
• Purpose and Vision • Positioning Statement • Audience Personas • Core Values & Behaviors
(STRATEGY)
Rooted in heartfelt gifting, LJDS’s design celebrates fragrance as both everyday joy and timeless art.
The design concept originates from LJDS’s core idea: “Each product is a gift,” aiming to transform each package into a “gift of fragrance.” The packaging not only contains the product inside but also serves as a gift wrap, waiting to be unboxed to spread its fragrance into the air. This “gift of fragrance” is not only for giving to your loved ones but also for yourself, as everyone deserves to enjoy a living space filled with the scent of nature. The idea of a “gift of fragrance” also emphasizes the human-centric aspect and the brand’s dedication to its customers. LJDS meticulously crafts each scent for your home, infused with love and a spirit of exploration. Furthermore, fragrance is not only a source of pleasure but also a form of art. Therefore, this gift is valuable due to the heritage and artistry embodied in every drop of scent.
(visual)
