A lucky envelope collection that refreshes the Tet spirit with peaceful moments and hopeful wishes inspired by quiet times at home
(CHALLENGES) In a year marked by social distancing, the usual festive bustle was replaced by quiet moments at home. One special scene that stood out was the Bat Trang ceramic vases on the ancestor altar, softly lit through bamboo blinds. This peaceful image sparked the idea for a fresh approach to lucky envelopes, one that highlights nature’s role in Tet through symbols of prosperity rather than popular mascots. The challenge was to design something modern and elegant that respects tradition, invites curiosity, and spreads hope and good fortune despite the unusual holiday atmosphere.
• Packaging Strategy • Product Design • Visual Identity • Production
Inspired by Vietnamese folk art, the four prosperity trees—pine, daisy, bamboo, apricot blossom, became the core symbols. Bat Trang vases were reimagined as vessels holding not flowers but luck and money to share.
(BIG IDEA) The design focuses on minimal, symbolic shapes of the four prosperity trees, paired with vibrant colors inspired by Vietnamese currency. Instead of typical floral arrangements, the Bat Trang vases are seen as holders of luck, money ready to be gifted. The envelopes’ curved cut-outs and layered design create a tactile experience that feels fresh yet culturally rooted. Both inner and outer patterns produce a subtle sense of motion, symbolizing continuous prosperity. This approach tells a story of quiet hope and renewal, encouraging people to appreciate the simple, meaningful parts of Tet even when celebrations feel different.
The design began with the desire to create a red envelope that is not only visually appealing, but also invites touch and keepsake value. The imagery of trees and vases is simply stylized to strike a balance between tradition and modernity.
(DESIGN) The design balances simplicity and elegance, with stylized prosperity trees and soft curves inspired by Bát Tràng vases. A fresh color palette, drawn from Vietnamese banknotes, adds warmth without excess. Subtle repeating patterns create layers of texture, offering a modern, calming take on Tet traditions. Elegant cut-outs and layered curves invite touch and discovery. Each unfolding layer reveals delicate patterns symbolizing growth and continuity, turning the envelope into more than a gift—it’s a quiet, tactile celebration of Tet’s meaning.
(Key features)
• Stylized Traditional Floral Pattern • Calming Tet-Inspired Color Palette • Lineart Patterns with Tactile Texture • Interactive Cut-Outs for Sensory Engagement
