A refined packaging turning Snake Wine’s mystique into a modern, ethical ritual
(CHALLENGES) In modernizing Snake Wine, the brand faced two key challenges: first, reimagining a product associated with discomfort; second, ensuring that both the animals and heritage are treated with care. Using advanced venom-extraction technology, Eliquor Wine eliminates harm while retaining efficacy. Layơ's mission is turn this bold new process into a poetic and persuasive packaging experience, where elegance meets curiosity.
• Packaging Strategy • Product Design • Visual Identity • Production
Instead of showcasing preserved snakes, we visualized them as “medical spirits”—agents of healing, not horror. Our design draws from the concept of snakes resting in jars, contributing their venom peacefully to the wine.
(BIG IDEA) Inspired by scientific specimen jars, we crafted a visual story that feels clinical yet poetic. Ink and pencil illustrations of native snake species curl gracefully inside each bottle, head tucked, tension released, floating gently in the liquid. These aren’t fearsome predators, but wise protectors of tradition. The idea is to invite, not shock, to intrigue, not alienate. Each bottle becomes a quiet cabinet of curiosity, honoring nature, heritage, and scientific progress in one sip.
Clean and precise, the design reflects scientific clarity and quiet trust. Eliquor invites slow discovery. Each layer reveals thoughtful details, turning unboxing into a gentle, tactile ritual.
(DESIGN) The design balances science with storytelling through hand-drawn ink illustrations, printed on the inner back of the transparent bottle to create a floating snake effect: serene and untouchable. Minimal labeling and clean typography enhance this focus, evoking trust and clarity. The outer box features embossed snake-scale textures and a soft ribbon, offering a tactile and symbolic unboxing experience. Altogether, the packaging reimagines snake wine as a refined cultural keepsake, turning ritual into reflection.
(Key features)
• Scientific Minimal Visual Language • Hand-Drawn Anatomical Illustrations • Tactile Snake-Scale Paper • Serpent-like Soft Ribbon
From the very beginning, Layơ approached the project with a rare blend of creative sensitivity and strategic thinking. Layơ Lab helped us shift the conversation around snake wine from intimidation to intrigue, from wild to quietly beautiful. I couldn’t have asked for a more committed and insightful creative partner.
