Vinadrip

YEAR
2020

SECTOR
Coffee

CLIENT
Vinadrip Coffee

Logo Design,
Packaging,
Commercial

Vinadrip, a women-owned and led company, produces pour-over coffee sachets with 100% Arabica beans. Vinadrip works closely with local Vietnamese farmers and charities to improve livelihoods and donates to assist impoverished children. Our Vietnamese coffee is known for its rich flavors of complex chocolate and earthiness, achieved through meticulous roasting. Our high-quality coffee and user-friendly brewing method create a delightful experience while making a positive impact.

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                 Let's embark on a unique coffee journey with Vinadrip's drip-bag coffee packaging, inspired by the captivating landscapes of Vietnam's highlands and mountains. Unwrapping the package transports you to a mountainous adventure, capturing the essence of lush greenery and majestic peaks where their coffee beans thrive. The design pays tribute to the awe-inspiring landscapes that shape the exceptional flavors of Vietnamese coffee.

                 Beyond aesthetics, the packaging celebrates Vietnam's ethnic minorities by incorporating our distinctive brocade patterns. Vinadrip's drip-bag coffee packaging embraces the land's beauty and symbolizes a coat for its exceptional Vietnamese coffee specialty. Each carefully crafted package offers an outstanding coffee experience and a glimpse into the nation's soul.

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               Vinadrip's package showcases the beauty of the highlands through layering minimal design and elegant gold foil outlines that add depth and shadows. Unwrapping the packaging reveals a panorama of magnificent highland illustrations, showcasing Vietnam's natural heritage. When placed together, the four designs create a cohesive and unique illustration representing the country's diverse landscapes.

               Inspired by ethnic minority cultures, distinctive brocade patterns elevate Vietnamese cultural heritage and act as small patches highlighting the origins and flavors of each coffee blend. The color palette is carefully chosen to match the natural colors of the highlands and complement the taste profiles of the coffee blends.

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CREATIVE DIRECTOR
Alex Dang

DESIGNER
Truong Thanh

PRINT PRODUCER
Hong Ha

PHOTOGRAPHY
Vo Media

CONTACT

hello@layolab.com
(+84) 337 007 351

 

435 Pham Van Chi,
W.7, Dist.6, HCMC
Vietnam, 700 000

CONTACT

hello@layolab.com
(+84) 337 007 351

© 2023 Layơ Lab Vietnam