Tet Tot Tat

YEAR
2021

SECTOR
Giftset

CLIENT
Self-Promotion

Giftset Design,
Visual Exp,
Pacakging

'All Good Springs' is the Lucky Envelope Collection with the intention of refreshing the cheerful traditional atmosphere of Vietnam's Tet holiday. When social distancing occurred, we decided to explore the peaceful and amusing spring mood in our home instead of enjoying Tet outside as usual. In these overwhelming end-of-year days, this is an opportunity to perceive the typical Tet atmosphere and appreciate the most glorious moment of the new year.

After several days of exploring at home, we captured an outstanding and memorable image that had gone unnoticed on our ancestor altar. It was a scene of Bat Trang ceramic flower vases with the light gently filtered by bamboo blinds, evoking a nostalgic yet delightful holiday spirit. Surprisingly, this discovery served as the initial inspiration for our design.

Steering clear of the typical Tet animal mascots, we decided to redirect people's attention and concern to the essence of spring - nature itself. Drawing inspiration from folk paintings, we chose to reproduce the concept of the four prosperity trees - "Tùng Cúc Trúc Mai" (pine, daisy, bamboo, and apricot blossoms) in a minimalistic and symbolic aesthetic, while incorporating fresh and vibrant colors (inspired by the color palette of our currency). The familiar vases in your home this year will no longer be filled with flowers but rather "luck - the money," ready to be shared with your loved ones.

The cut-out structure of the envelope expresses elegant curvy shapes, both on the outer envelope and inside the greeting cards. This design enhances the typical appearance of lucky envelopes and aligns with the core concept of Bat Trang ceramic vases. Furthermore, the patterns featured on both the outer and inner components create a continuous yet illusory effect that generates heightened excitement.

To promote the idea of happiness and prosperity, we chose three apt words to convey our wishes for this Lunar New Year: Tết (Spring) - Tốt (Good) - Tất (All). The wordplay derived from the key message 'Tết Tốt Tất - All Good Springs' symbolizes the best of luck and happiness during the Tet Holiday, preserving the Vietnamese tradition of exchanging New Year greetings and presenting lucky money. This content also celebrates the beauty of the Vietnamese language and establishes the rhythmic flow of these poetic wishes.