Medici

YEAR
2023

SECTOR
Insurtech
Healthtech

CLIENT
Medici

Logo Design,
Brand Identity,
Brand Strategy

Medici Insurance is a pioneering insurtech firm that has made it its mission to provide accessible, trustable, and affordable insurance services to every Vietnamese. At Medici, we believe that everyone deserves the best protection, and we strive to deliver on this promise by providing high-quality insurance products and services that are tailored to our customers’ unique needs.

The concept of Open-Doors is dynamically arranged in various layers, symbolizing gateways to the future and Medici's diverse ecosystem. Circular shapes represent humanity and connectivity, embodying integrity and the spread of happiness and opportunities stemming from Medici's activities.

A purple color scheme signifies the intersection between humans (red color) and technology (blue color), highlighting Medici's integration of technology into insurance, enhancing human lives with happiness and tranquility. Bright and cheerful human photography, displaying positive interactions and emotions, along with graphic elements, contributes to a modern aesthetic and a unique narrative, painting a vision of harmonious and prosperous life through the technological innovations brought forth by Medici.

The visual system is streamlined to convey the central message of "Lead to Happiness" and engage viewers directly through vibrant and visually appealing images. The minimalist design approach, incorporating geometric shapes, enhances the flexibility of the identity system, making it easy to apply and saving time and effort in the design process while ensuring high effectiveness across various platforms and dimensions.

Color plays a pivotal role in connecting and simplifying applications, ensuring the system remains interesting and enticing, yet clear, polished, and communicative. The editorial style of the system is also well-organized, aligned, and high in contrast, facilitating a strong, direct, and accessible communication of the message. This approach not only ensures transparency and efficiency in conveying a wealth of information in the insurance industry but also presents a polished and effective visual representation.

Integrating motion into the brand identity system enhances the delivery of dynamic and captivating messages, reflecting the technology/innovation and boosting interaction across media platforms. This captures the audience's attention and leaves a lasting impression on Medici. Horizontal sliding effects on rectangular color blocks symbolize gateways to the future. Scaling up circular elements represents the idea of brilliance—spreading happiness to customers through Medici's services and products.

Videos showcase customers' happiness and intimate activities, foster connections with new customers, and create a sense of authenticity and transparency. These realistic videos help customers understand the brand's benefits and envision their experiences when collaborating and using Medici's services/products.