Hopen.Co

YEAR
2020

SECTOR
Architecture
Interior

CLIENT
Hopen.Co

Naming, Logo Design,
Brand Identity,
Brand Strategy

Hopen.Co is a dynamic fusion of architectural brilliance and interior design ingenuity. As an Architect + Interior Design company, we redefine spaces with a perfect blend of aesthetics, functionality, and innovation. Our commitment to excellence extends beyond conventional boundaries, creating environments that inspire and elevate. While we excel in architectural and interior design, our prowess extends to construction consultancy, offering a comprehensive suite of services that cater to every facet of your project.

To fully embody the brand spirit of Hopen.Co, we have independently designed an exclusive typeface named Hopen Sans. This typeface has brought a distinctive language and identity to the brand by integrating architectural elements such as building height, structural shapes, layers of doors, and living spaces into each character.

The characters are designed in a Condensed style, emphasizing the height of closely positioned high-rise buildings, creating a sense of community. The negative spaces of letters are crafted as squares instead of circles, reminiscent of the structure of door layers within buildings, simultaneously enhancing the contrast with the outer curves of the characters. The ink trap details are meticulously crafted for each letter, reminding us of the dedication and responsibility in the design and construction process of Hopen.Co.

Hopen Sans highlights architectural structures' raw, straightforward nature, focusing more on functionality than unnecessary decorative details. This ensures legibility and recognizability in layout design and typography, creating an elegant, minimalist look that effectively conveys messages and enhances brand recognition.

The logotype employs the Hopen Sans Brand Type, coupled with a logomark featuring the initial "H" from the brand name, designed in a three-dimensional structure to underscore the architectural concept. The minimalistic and powerful logotype plays a pivotal role in reminding customers of the brand name, creating a sense of familiarity and memorability. Simultaneously, the logomark offers flexibility in various cases and layouts, contributing to a modern and diverse brand identity system.

The contemporary green-black-gray color palette is bold, and eye-catching, and sets the brand apart with its unique identity. The green hue symbolizes the convergence of technology and nature, aligning with the mission to craft a human-centric living environment. Meanwhile, the black and gray colors evoke elements of construction materials such as cement, mortar, sand, and steel, adding a touch of modernity and strength to the brand.

Strokeline graphics intricately form a grid reminiscent of cage reinforcement and scaffolds, integrated inside applications like envelopes and shopping bags, subtly alluding to the core strength that contributes to sustainability. The design layout, featuring a robust column grid, evokes welded-wire reinforcement, with visual elements arranged in bottom-up baselines, creating a sense of floors and strong contrast for an architectural aesthetic.

The typography system maintains a clear left-to-right alignment, ensuring a concise and functional structure. Highlighted information is horizontally justified, with vertical bars (|) enhancing the visual narrative by creating a sense of architectural layers for improved message reception. Photos prominently showcase computer-rendered architectural designs, set in central, well-defined surroundings. The green gradient background behind these buildings harmonizes with the brand's color palette, sparking interest and unity.

In the Hopen.Co brand identity, we integrate interactive elements into the design to enhance clear and engaging message delivery, while also highlighting the technological aspects employed by Hopen.Co. The upward motion effect is applied to letters, images, and graphics, creating a sense of construction, and emphasizing the brand's aspiration for elevation.

Simultaneously, the diversity in design during interaction with people in various spaces, from the streets to offices, and across online media platforms, places a strong emphasis on the ability to create a rich and meticulous interactive experience from Hopen.Co. This goes beyond architectural design, extending to every aspect of user experience.