hong9

YEAR
2021

SECTOR
Hospitality

CLIENT
hong9 Homestay

Logo Design,
Brand Identity,
Brand Strategy

‘hong9’ is a small homestay located in a flowerful street corner of our beautiful Da Lat, Vietnam. This peaceful home always welcomes everyone with attractive natural views, cozy accommodations, and of course, friendly and thoughtful services. The name ‘hong9’ not only addresses house number ‘9’ but also emphasizes the sweet persimmon garden surrounding the homestay (‘Chín’ is a homonym of the number 9 and ripeness in Vietnamese). Our goal is to become a home full of laughter for all wanderers and Dalat lovers.

The logo mark succinctly embodies hong9's essence - the world seen through persimmons in every window. It conjures an evocative image of winding persimmon branches on a misty Dalat day, defying traditional minimalism for a bold, organic, and artistic symbol that sets hong9 apart in the market.

Additionally, the logotype visually captures the sinuous and supple quality of persimmon trees, employing a humanist serif typeface. When viewers encounter the letter 'o' in the logotype, it instinctively triggers associations with the persimmon fruit, creating an engaging and memorable connection.

The ellipse window logo takes on a dynamic role, breaking free from static confines to interact with typography. This subtle movement adds depth, turning the logo into a storytelling device. Beyond merely representing an Asian aesthetic, these elliptical "windows" also engage our tactile senses, fostering a perception of bridging the serene interior with the picturesque outdoors. This element becomes all the more captivating when viewers interact and play with it.

In a bid to transport people into the misty vistas outside these windows, the imagery system employs a distinctive light distortion technique. Interior photographs maintain clarity, while those capturing the external landscapes undergo deliberate deformation. This unique approach carries an intriguing allure, evoking a chilly and distinctly "Dalat" atmosphere that tantalizes the senses.

Nestled in Dalat's misty valleys, Hong9 is more than a homestay; it's an immersion in nature. It blends rustic charm with minimalism for a serene escape. Surrounded by persimmon gardens and trees, Hong9 offers respite from city life. Sunlight floods through large windows, painting an ever-changing picture of mist and greenery.

Wood and white cement dominate the interior, connecting with the rural setting. These materials create a cozy atmosphere that reflects the natural bond Hong9 cherishes. In-house plants purify the air and infuse vitality while the color palette—yellow, white, black, and green—harmonizes with our identity. At Hong9, you don't just visit Dalat; you become part of it. It's where rustic simplicity meets contemporary elegance, and misty valleys tell stories of tranquility. Experience Hong9, where you merge with nature.