Gaias

YEAR
2021

SECTOR
Planting

CLIENT
Gaias Plant

Logo Design,
Brand Identity,
Brand Strategy

The first seed of Gaias was the idea to improve the human-plant symbiosis. Our solution is to create the most seamless yet exciting shopping and planting experience by offering a wide-range botanical collection, attached with precise care information and full support. The name 'Gaias' inspires our message 'Everyone is a God of Earth (Gaia) nurturing nature' and bridges the gap between people and plants by fostering an active and helpful plant-parent community.

Plants usually grow thick, undirected, and also unexpected. We mostly witness the existence of plants in dynamic yet astonishing propagation. The collection of Gaias's illustrations reproduces the presence of plants in organic and abstractive contours, by tracing the specific tree profile. The continuous tracing line constructs the overlap and symbolic silhouette of plants blooming on the canvas to honor all moments of tree growth. Are you eager to experiment? A half-blank postcard is ready for your first trial.

A further surprise awaits when organic illustrations appear in different applications and are ready to play. The shadow effect of these die-cuts resembles the greenery shade falling on the ground, alluring the viewer's sensibility. These graphics are a small help to make your reading experience more pleasant and amusing.

The editorial layout of recent brand identity is usually balanced and concrete in continuous even columns and baselines. In contrast, Gaias's typesetting sets a free-growing guideline for content and surprises people with its unpredictability. The continuous tracing line constructs the overlap and symbolic silhouette of plants blooming on the canvas to honor all moments of tree growth. Are you eager to experiment? A half-blank postcard is ready for your first trial.

With no boundary or limit of a usually aligned grid, the textual graphics branch into various directions unexpectedly while maintaining eligibility. What is the correct editorial treatment for typography? Let it will be, nature says.

In the heart of the city, Gaia's Plant Shop offers a unique urban retreat that reimagines the traditional plant store. Abstract illustrations adorn pristine white cement walls, seamlessly blending art and nature to capture Gaia's essence. Sunlight floods the store through its glass ceiling and windows, creating a nurturing environment for a diverse collection of houseplants. This bright and inviting space caters to both plant enthusiasts and beginners. Gaia's commitment to minimalism accentuates the vibrancy of the plants, with clean white surfaces directing focus to the lush foliage, fostering a serene ambiance.

Gaia's innovative design includes an automatic ceiling that mimics natural sunlight cycles, ensuring optimal conditions for all in-house plants. Modern white shelves and frames provide a chic backdrop, transforming the plants into living works of art. Beyond being a store, Gaia's is an urban forest greenhouse—a respite from city life immersed in greenery. It's more than a shopping experience; it's a sanctuary where the elegance of minimalism meets the beauty of nature. Explore this urban oasis today and escape into a world of natural splendor.