PT Apricot

YEAR
2022

SECTOR
Wine

CLIENT
Phung Thi

Logo Design,
Packaging,
Commercial

Phung Thi's specialty is the "Apricot Craft Liquor," made from apricots harvested from 30-year-old trees in the high plateaus of the Northwest region. These apricots are renowned for their exceptional flavor and rarity, developing a distinctive and intricate liquor profile. The packaging and taste of our product embody a spirit of joy and positivity. Rather than focusing on inducing drunkenness, this liquor is meant to be savored, fostering connections between individuals.

"Mơ-men Liquor connects every moment."

Picture yourself amidst a mesmerizing landscape where lush green mountains meet the mystical sky, wrapped in a gentle mist and fog. The packaging of Phung Thi's Apricot Craft Liquor captures the essence of this captivating scene, revealing nature's elusive beauty. It showcases a delightful blend of colors and gradient effects, inspired by the awe-inspiring spectacle that influenced its design.

Furthermore, this liquor represents the heartfelt dedication and passion of local artisans who carefully handcraft each bottle. It embodies the spirit and cultural heritage of the mountainous region, showcasing Vietnam's unique identity. Traditional patterns inspired by indigenous textiles and the captivating imagery of the ethnic group's "ném pao" ceremony adorn the packaging, adding depth to its connection with the country's rich cultural tapestry.

Drawing inspiration from mountainous landscapes, the color palette creates a delicate gradient effect that captures the essence of mist and smoke. The design patterns take inspiration from the intricate border patterns found on traditional garments of Vietnam's ethnic groups. The circular motifs bouncing around the packaging, reminiscent of the "ném pao" ceremony, symbolize love and human connection, evoking joyful imagery and reflecting the vibrant Vietnamese lifestyle.

The carefully chosen typography, featuring an elegant serif typeface, adds a touch of sophistication and refinement to the packaging. Combined with the color gradient layers, it creates a modern visual aesthetic. This design approach not only facilitates easy comprehension of the content but also makes the packaging contemporary and engaging.

To evoke the essence of traditional craftsmanship, we have selected linen paper as the canvas for our liquor packaging. The textual content and intricate patterns on the packaging are meticulously stamped in bronze foil, perfectly matching the color of the wine. This seamless integration exudes an air of elegance, while still maintaining a fresh and contemporary appeal.

To enhance the unboxing experience, we have incorporated the “perforation” technique at the intersection of the gradient layers, coupled with delicate bronze foil stamping to draw attention. By tearing the perforated section, the wine box effortlessly splits into two halves, each capable of holding snacks alongside your wine, promoting sustainability and providing a multi-functional user experience.